Identity Design for a Sports Club in the World of "Wonka"
As part of a student project, I developed the brand identity for a fictional sports club set in the alternative world of the film Wonka.
Inspired by the values of the late Victorian era, my goal was to recreate and visually emphasize the principles of the time — discipline, elegance, and transformation — and to imagine how such a club could positively reshape everyday life in this world.
Inspired by the values of the late Victorian era, my goal was to recreate and visually emphasize the principles of the time — discipline, elegance, and transformation — and to imagine how such a club could positively reshape everyday life in this world.
Every element of the identity — from the logo system to the mockups — was carefully considered to reflect these ideals and support the conceptual integrity of the brand.
FORMAT: Visual identity design (logo system, color palette, mockups)
STYLE: Late Victorian-inspired branding with editorial-style composition and historically referenced textures
TOOLS: Adobe Illustrator, Adobe Photoshop
TYPE: Student project / conceptual identity for a fictional brand
Context
It’s the late Victorian era. Industrialization, rigid social norms, behavioral patterns, and a closed loop of despair define the lives of Wonka’s people.
They long for a place to restore their strength. Because without a strong body, there can be no strong spirit to fight back.
They long for a place to restore their strength. Because without a strong body, there can be no strong spirit to fight back.
Solution
S&V (Sanctum & Virtum) – a sports club where everyone feels a sense of belonging to something greater and more sacred than simply building a sculpted body.
It’s a place for personal and social transformation – a sanctuary where strength, discipline, and unity spark meaningful change.
It’s a place for personal and social transformation – a sanctuary where strength, discipline, and unity spark meaningful change.
Thanks for watching — let’s create something together.
