This brand identity was developed as part of a coursework project at Projector Institute for a real client — the youth organization “Leadership Initiative” based in Kyiv.
The goal was to create a clear, modern, and emotionally resonant visual system that reflects the organization's core values: youth empowerment, civic engagement, and long-term impact.
The identity had to work across digital, print, and event materials — adaptable yet consistent, inspiring yet grounded.
The identity had to work across digital, print, and event materials — adaptable yet consistent, inspiring yet grounded.
FORMAT: Comprehensive visual identity (logo, color palette, typography, social media templates, merchandise, event materials)
STYLE: Flat illustration–based identity with bold colors, friendly geometry, and a civic-focused tone.
The visual language combines clarity and simplicity with youthful expression and emotional warmth.
TOOLS: Adobe Illustrator, Adobe Photoshop, Figma
TYPE: Student project / real-client collaboration (as part of the Graphic Design course at Projector Institute
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